Gaya APA

Perreault, W, D. (2004). Essentials of Marketing : a global managerial approach / William D. Perreault, Jr.; E. Jerome McCarthy . New York: McGraw Hill.

Gaya MLA

Perreault, William, D.. "Essentials of Marketing : a global managerial approach / William D. Perreault, Jr.; E. Jerome McCarthy". New York: McGraw Hill, 2004. Buku Umum.